Perhaps you've just recently discovered a story talking about something terrible that happened in the world. When you log onto your networking platform of choice, you may find a slew of messages talking about it with many of them leaving condolences. It seems like businesses go about the same kind of action on their pages, too. I think that there are a few companies that need to understand how to properly use such pages and a social media firm can tell you all about such an action.
A week ago, I read a story on Buzzfeed that talked about the kinds of mistakes that companies have made in light of news that was recent at the time. For example, back in 2011 there were protests in Egypt that made the news. Kenneth Cole took to Twitter and while it would have been simple enough to just comment on the story, the post added a plug to its spring collection online. To say the least, it was a tactless use of a platform that some businesses can stand to utilize better.
Another case related to this came into being after the Newtown shootings. Kmart decided to comment through Twitter but there was something off about the Tweet if you looked at it closely. At the end of it, you can clearly see the hashtag #Fab15Toys, which is what has been utilized in order to advertise a line of toys for the holiday season. Again, it's an example of a company doesn't know the measure to stop at when it comes to the networking platforms which exist.
When it comes to keeping such matters separate, I believe a social media firm can tell you all about it. It should be a given that commenting on tragic stories should stay separate from business practices, a matter of thinking supported by agencies along the lines of fishbat. Companies shouldn't have to struggle with this kind of practice, either. It's rather easy to follow through with this and I believe that it will only help business in the long run since the lack of genuineness will not be seen.
In fact, I would recommend that any company which has troubles in this regard can utilize a social media firm. They may not know just how to go about effective reputation management and this is just one layer to consider. There are others and this kind of firm understands just how many services to present to the masses as well. Companies have to understand how to address certain stories and perhaps leaving matters in the hands of an authority is for the best.
A week ago, I read a story on Buzzfeed that talked about the kinds of mistakes that companies have made in light of news that was recent at the time. For example, back in 2011 there were protests in Egypt that made the news. Kenneth Cole took to Twitter and while it would have been simple enough to just comment on the story, the post added a plug to its spring collection online. To say the least, it was a tactless use of a platform that some businesses can stand to utilize better.
Another case related to this came into being after the Newtown shootings. Kmart decided to comment through Twitter but there was something off about the Tweet if you looked at it closely. At the end of it, you can clearly see the hashtag #Fab15Toys, which is what has been utilized in order to advertise a line of toys for the holiday season. Again, it's an example of a company doesn't know the measure to stop at when it comes to the networking platforms which exist.
When it comes to keeping such matters separate, I believe a social media firm can tell you all about it. It should be a given that commenting on tragic stories should stay separate from business practices, a matter of thinking supported by agencies along the lines of fishbat. Companies shouldn't have to struggle with this kind of practice, either. It's rather easy to follow through with this and I believe that it will only help business in the long run since the lack of genuineness will not be seen.
In fact, I would recommend that any company which has troubles in this regard can utilize a social media firm. They may not know just how to go about effective reputation management and this is just one layer to consider. There are others and this kind of firm understands just how many services to present to the masses as well. Companies have to understand how to address certain stories and perhaps leaving matters in the hands of an authority is for the best.
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