If you're MLM business is new or you're new to the concept of "Attraction Marketing" or "Relationship Marketing", the words "brand yourself" might seem a little strange. In a nutshell this basically implies marketing YOURSELF online, instead of your opportunity - essentially becoming the person who teaches others how to be successful.
There are various different fields you can be an expert in, some include:
- Be a business coach for stay at home parents, - Teaching young adults how to use the net to generate some extra income, - If you are a Grandparent, you can educate other grandparents. - You might love nutrition and fitness and might want share your knowledge with others on health, nutrition and fitness.
You can even share on your music prowess and target a specific audience who love your kind of music. By all means, identify a target market where you want to work.
So, which market are you targeting?
A "Target Market" is a specific group of people you want to attract as prospects, customers and leaders for your business. An ideal client should share in your passion for that specific type of thing you are marketing. That way, you can be authentic in your marketing.
Settling on a target market is an essential first step in rolling out your business.
Leverage Off Your Upline
A good way to start earning is to leverage off other people's content and at the same time becoming an expert within your target group. It's a tremendous help to you, if your upline has something you can leverage off.
However, if your upline is like mine, and doesn't use the internet to build his/her business, then you will need more time to learn things yourself. Setting up your own system and downline is a great investment. This will pay off tremendously, once you have it in place.
Build Assets For your Business
There are many ways you can build your brand online and build assets for yourself at the same time. However, you are much better off in the long run, to build YOUR brand and generate your own leads from the specific market.
The biggest asset you will ever have is the lead list you build up. Provided you Follow Up and nurture them.
Websites, blogs, your E-books, your articles, and your 'self produced' videos are just a few of the online assets you will own.
In order to start creating assets, you will need to brand yourself. This will generate a lot more income assets; generate income continuously (also known as residual income). So build as many online assets as you can as this is the best way to go.
You Will Begin to Influence People
You will start to influence people as part of your branding, so you attract them to YOU. This is not about you going after people; it's about them coming to YOU. That is what entails attraction marketing. Marketing is about.
Look at the way a Rock n Roll band "brand themselves" and attracts followers. But, for your business, you are not required to be able to sing or play music but just BE yourself. While some people will like you, others will not.
You need to build your value, it's not just about your company, YOU are your company, so when people become part of your network marketing, they join YOU.
My husband John and I started having more fun and relaxing rather than working throughout. This was after we learned about Attraction Marketing which literally changed our lives. Since John already loved to relax and have fun, he spent a lot of time trying to make me relax and have fun too. I thought the key to success is working really really hard. I'm not saying you don't have to work. I'm just saying you can have fun while you're working and make the best of your time. With the internet, you can program things up, then go off and have fun, while your marketing systems are working for you. All you need is a properly set up marketing plan and a lead generation system.
It's funny, or at least it seemed funny when it first happened, the more fun we had, the more leads we got for our business.
When you begin branding yourself online you will create assets for yourself and your Internet and Network Marketing business and your team will experience immense growth. With the information I have given you here, on branding yourself and how it can be used in your online marketing business, you are good to go.
There are various different fields you can be an expert in, some include:
- Be a business coach for stay at home parents, - Teaching young adults how to use the net to generate some extra income, - If you are a Grandparent, you can educate other grandparents. - You might love nutrition and fitness and might want share your knowledge with others on health, nutrition and fitness.
You can even share on your music prowess and target a specific audience who love your kind of music. By all means, identify a target market where you want to work.
So, which market are you targeting?
A "Target Market" is a specific group of people you want to attract as prospects, customers and leaders for your business. An ideal client should share in your passion for that specific type of thing you are marketing. That way, you can be authentic in your marketing.
Settling on a target market is an essential first step in rolling out your business.
Leverage Off Your Upline
A good way to start earning is to leverage off other people's content and at the same time becoming an expert within your target group. It's a tremendous help to you, if your upline has something you can leverage off.
However, if your upline is like mine, and doesn't use the internet to build his/her business, then you will need more time to learn things yourself. Setting up your own system and downline is a great investment. This will pay off tremendously, once you have it in place.
Build Assets For your Business
There are many ways you can build your brand online and build assets for yourself at the same time. However, you are much better off in the long run, to build YOUR brand and generate your own leads from the specific market.
The biggest asset you will ever have is the lead list you build up. Provided you Follow Up and nurture them.
Websites, blogs, your E-books, your articles, and your 'self produced' videos are just a few of the online assets you will own.
In order to start creating assets, you will need to brand yourself. This will generate a lot more income assets; generate income continuously (also known as residual income). So build as many online assets as you can as this is the best way to go.
You Will Begin to Influence People
You will start to influence people as part of your branding, so you attract them to YOU. This is not about you going after people; it's about them coming to YOU. That is what entails attraction marketing. Marketing is about.
Look at the way a Rock n Roll band "brand themselves" and attracts followers. But, for your business, you are not required to be able to sing or play music but just BE yourself. While some people will like you, others will not.
You need to build your value, it's not just about your company, YOU are your company, so when people become part of your network marketing, they join YOU.
My husband John and I started having more fun and relaxing rather than working throughout. This was after we learned about Attraction Marketing which literally changed our lives. Since John already loved to relax and have fun, he spent a lot of time trying to make me relax and have fun too. I thought the key to success is working really really hard. I'm not saying you don't have to work. I'm just saying you can have fun while you're working and make the best of your time. With the internet, you can program things up, then go off and have fun, while your marketing systems are working for you. All you need is a properly set up marketing plan and a lead generation system.
It's funny, or at least it seemed funny when it first happened, the more fun we had, the more leads we got for our business.
When you begin branding yourself online you will create assets for yourself and your Internet and Network Marketing business and your team will experience immense growth. With the information I have given you here, on branding yourself and how it can be used in your online marketing business, you are good to go.
About the Author:
When you are considering what sort of Network Marketing Business to build, follow along with Julieanne van Zyl's free Internet and Network Marketing training. This simple stepped out training demonstrates you how easy it is to attract customers and business partners to your MLM Business Opportunity
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