Working with business owners who share common values and a similar customer profile to yours is one of the fastest ways if finding new customers for any business. Having relationships that allow for mutual benefit means it's easy to refer people to each other so you can both generate more business. All while giving your customers a higher level of service.
Most business owners don't get out of their comfort zone and meet with new people enough to see the opportunities that are available all around them. But taking the time to get out of your business and see what's happening is so important if you want to stay ahead of all your competitors. Here are three ideas you can use right now to get started.
1. Linkedin Is The Killer App For Meeting New Business Owners
LinkedIn has now added over 100 million members since it launched a couple of years back, and while it was pretty much ignored initially, recent updates make this social media platform a fantastic place to meet other business owners in a professional environment. Spend some time there each week and you'll start to see potential opportunities and synergies everywhere. Linkedin is a terrific tool for networking if you approach potential partners from a position of service instead of coming across as just another a salesman.
2. Your Elevator Pitch Should Be Succinct And Compelling
An Elevator Pitch is a common way of introducing yourself to people. Trouble is most of them are way too long and self serving to be effective. You should develop a short, punchy sentence that explains what you do and who you help. This will allow the other person to see how you might be able to help each other if you work together in some way.
3. Offer To Help Instead Of Trying To Sell
When you go out once or twice a month and start meeting with new business owners, it's important that you show them how much you can help them in their business without trying to pitch them something. After you've found out what they are looking for, give them anything you can to help them improve their business right away. They'll immediately see you as a person who can help them instead of just somebody who's out to make a sale.
The Future Of Your Business Depends On Other People
So now it's time to spend an hour or so to create a short, compelling description of what your business does and how you help people. Use your Elevator Pitch when you meet people in person or as part of your message when you approach them on Linkedin. Business networking done in this way can be a huge win-win for everyone - you and other business owners, and most importantly, your customers. Do a marketing test and let me know the outcome. I think you'll be very happy with the result.
Most business owners don't get out of their comfort zone and meet with new people enough to see the opportunities that are available all around them. But taking the time to get out of your business and see what's happening is so important if you want to stay ahead of all your competitors. Here are three ideas you can use right now to get started.
1. Linkedin Is The Killer App For Meeting New Business Owners
LinkedIn has now added over 100 million members since it launched a couple of years back, and while it was pretty much ignored initially, recent updates make this social media platform a fantastic place to meet other business owners in a professional environment. Spend some time there each week and you'll start to see potential opportunities and synergies everywhere. Linkedin is a terrific tool for networking if you approach potential partners from a position of service instead of coming across as just another a salesman.
2. Your Elevator Pitch Should Be Succinct And Compelling
An Elevator Pitch is a common way of introducing yourself to people. Trouble is most of them are way too long and self serving to be effective. You should develop a short, punchy sentence that explains what you do and who you help. This will allow the other person to see how you might be able to help each other if you work together in some way.
3. Offer To Help Instead Of Trying To Sell
When you go out once or twice a month and start meeting with new business owners, it's important that you show them how much you can help them in their business without trying to pitch them something. After you've found out what they are looking for, give them anything you can to help them improve their business right away. They'll immediately see you as a person who can help them instead of just somebody who's out to make a sale.
The Future Of Your Business Depends On Other People
So now it's time to spend an hour or so to create a short, compelling description of what your business does and how you help people. Use your Elevator Pitch when you meet people in person or as part of your message when you approach them on Linkedin. Business networking done in this way can be a huge win-win for everyone - you and other business owners, and most importantly, your customers. Do a marketing test and let me know the outcome. I think you'll be very happy with the result.
About the Author:
Find out more about growing your business regardless of the economy at accelerate program review. And then read this post to see how you can get more referrals virtually on demand.
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