You have already seen suffixes at the end of each website when you browse on the Internet. These suffixes such as .com, .net, .org are called top level domains or TLDs. While .edu, .mil or .gov are only used by educational, military and government institutions, the other three are the most popularly used TLDs by different webmasters to promote their businesses on the Internet.
If you are in the process of choosing your own TLD for promoting your own business, .com may be the first thing that comes to your mind. The .com TLDs are quite common and most people would instinctively consider .com as the last suffix to your web address when they enter it into their URL bars. There may be an issue of reliability, however, that you may want to consider as .com domains are easy to register by spammers and there is no restriction on the information that can be put there.
The .org TLD is right for you if you want people to trust your website for information about authoritative topics. Although it can be registered for commercial as well as non-profit ventures, most Internet browsers consider this domain as a non-commercial TLD.
With the .net option, the choices that you have are more than the .com TLD. Furthermore, it is also cheap as compared to the other TLDs. Other countries that have been lucky to get desirable top level domains (many of them developing nations or small islands) have allowed users to buy them, often at a premium. These include .to, .fm, .cc and .tv.
Another option that may be ideal for you is to choose a TLD that is your own company name. ICANN or the Internet Corporation for Assigned Names and Numbers allows you to do this and choose a TLD that is specialized to your corporation. So, if you are Burger King and you want a .burgerking as your TLD you can have it. If you are not, you can't. Whether this will work with brands with generic names is yet to be seen. For example, if your company is called Performance Exhausts, that is not the same as being called Toyota, and it may make it confusing to search engines what to display if someone searches A Mustang exhaust when really that company could very well rank number one.
The registration for such TLDs is only allowed for established corporations and organizations as of now and provides an interesting opportunity for them to have a domain name that is unique to their own organization. It is, of course, a likely boost for online marketers because search engines may rank websites with these TLDs nearer the top of their results for that specific company.
The cost is a factor that may put you off getting your own specialized TLD rather than a .com or .net. It costs around $200,000 just for applying for this specialized TLD. Trademark contravention is something that also needs to be considered since it remains to be seen how ICANN actually prevents someone else registering a TLD in your corporation's name.
If you are in the process of choosing your own TLD for promoting your own business, .com may be the first thing that comes to your mind. The .com TLDs are quite common and most people would instinctively consider .com as the last suffix to your web address when they enter it into their URL bars. There may be an issue of reliability, however, that you may want to consider as .com domains are easy to register by spammers and there is no restriction on the information that can be put there.
The .org TLD is right for you if you want people to trust your website for information about authoritative topics. Although it can be registered for commercial as well as non-profit ventures, most Internet browsers consider this domain as a non-commercial TLD.
With the .net option, the choices that you have are more than the .com TLD. Furthermore, it is also cheap as compared to the other TLDs. Other countries that have been lucky to get desirable top level domains (many of them developing nations or small islands) have allowed users to buy them, often at a premium. These include .to, .fm, .cc and .tv.
Another option that may be ideal for you is to choose a TLD that is your own company name. ICANN or the Internet Corporation for Assigned Names and Numbers allows you to do this and choose a TLD that is specialized to your corporation. So, if you are Burger King and you want a .burgerking as your TLD you can have it. If you are not, you can't. Whether this will work with brands with generic names is yet to be seen. For example, if your company is called Performance Exhausts, that is not the same as being called Toyota, and it may make it confusing to search engines what to display if someone searches A Mustang exhaust when really that company could very well rank number one.
The registration for such TLDs is only allowed for established corporations and organizations as of now and provides an interesting opportunity for them to have a domain name that is unique to their own organization. It is, of course, a likely boost for online marketers because search engines may rank websites with these TLDs nearer the top of their results for that specific company.
The cost is a factor that may put you off getting your own specialized TLD rather than a .com or .net. It costs around $200,000 just for applying for this specialized TLD. Trademark contravention is something that also needs to be considered since it remains to be seen how ICANN actually prevents someone else registering a TLD in your corporation's name.
About the Author:
A top level domain should be selected with great care since the success of your business online may depend on it. Depending on the purpose of your website, select one that brings the right users to your business through the search engines.
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