Remember that time before Google? No, neither do I. When it comes to getting more hits to your website, your ranking on Google is perhaps the most important factor. If you're on the first page for a frequently searched for topic, you could get millions of hits a day. If you're buried deep down on page seven, you might not get any.
However, how Google ranks its pages can seem a bit arcane. In fact there is a whole profession devoted to making sure web pages stay high in the Google rankings. This process is called search engine optimization (also called search engine optimizing or SEO) done by people who are creatively called search engine optimizers. But, for those of us who want to learn SEO for ourselves, here's a little search engine optimization how to in order to get you started.
The first step for people who want to optimize their web pages is keywords. Keywords are the words that you would use to describe your webpage in a pinch. If you were running a website about pets, "dogs" and "cats" could be two of your keywords. These are also the terms you want to be searched for in Google.
Having your keywords in your URL, your document text, and in headings is a great way to get you higher in Google rankings, as is having synonyms and your keywords close together. A great way to lower your ranking on Google, however, is "keyword stuffing" which is just filling your page with your keywords without rhyme or reason. So, it's best to write text that naturally contains the keywords you're hoping to be searched under.
The next step for great SEO is managing your links. If somebody from a similar site links to you, your ranking is going to go way up as will links from .gov or .edu web pages. There are actually webpages you can join that will just link to your website in hopes of increasing your ranking, called "link farms." While this may have worked in the past, Google is now so sophisticated that this no longer does anything for your ranking.
The next step is content, which should be easy for you. Basically, a well-written webpage that contains a lot of high quality, well written content will rank higher than a poorly written one that just parrots other people's information. So, make sure your webpage looks really good before you're done with it if you want to be ranked highly.
Finally, keep your webpage simple. Visual extras don't do anything for search engine optimization, and things like using Flash and frames is murder for your ranking.
However, how Google ranks its pages can seem a bit arcane. In fact there is a whole profession devoted to making sure web pages stay high in the Google rankings. This process is called search engine optimization (also called search engine optimizing or SEO) done by people who are creatively called search engine optimizers. But, for those of us who want to learn SEO for ourselves, here's a little search engine optimization how to in order to get you started.
The first step for people who want to optimize their web pages is keywords. Keywords are the words that you would use to describe your webpage in a pinch. If you were running a website about pets, "dogs" and "cats" could be two of your keywords. These are also the terms you want to be searched for in Google.
Having your keywords in your URL, your document text, and in headings is a great way to get you higher in Google rankings, as is having synonyms and your keywords close together. A great way to lower your ranking on Google, however, is "keyword stuffing" which is just filling your page with your keywords without rhyme or reason. So, it's best to write text that naturally contains the keywords you're hoping to be searched under.
The next step for great SEO is managing your links. If somebody from a similar site links to you, your ranking is going to go way up as will links from .gov or .edu web pages. There are actually webpages you can join that will just link to your website in hopes of increasing your ranking, called "link farms." While this may have worked in the past, Google is now so sophisticated that this no longer does anything for your ranking.
The next step is content, which should be easy for you. Basically, a well-written webpage that contains a lot of high quality, well written content will rank higher than a poorly written one that just parrots other people's information. So, make sure your webpage looks really good before you're done with it if you want to be ranked highly.
Finally, keep your webpage simple. Visual extras don't do anything for search engine optimization, and things like using Flash and frames is murder for your ranking.
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im trying to findhttp://tinyurl.com/3gkh7kz. I need information on Search Engine Optimizing.
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