Selecting the best domain names is very important and will effect your dot biz for several years to come. Your domain name is the very first thing that will brand your eBiz so carefully selecting it is critical. Sizeable companies can pick a silly or indefinable domain name and make it well known by spending millions of dollars per year on advertising. For the small and medium-sized eBiz that's not possible so there are a few tenets to choosing a domain name.
1. Include a highly searched keyword in your name. Many have success employing a main keyword or key-phrase in their domain name. This way humans visitors will speedily understand the theme or idea for your internet site. When seeing your domain name a searcher should immediately get a feeling of what content they are expecting to find by going to your site. In addition, this can be another way for the search site spiders to find and specify the site.
2. Select a narrow niche for your dot biz domain name. Typically, unless you plan to spend a lot on marketing your biz domain the narrower the niche the better and this has effects on your domain name. As an example, your internet site may be about animals, pets, moggies, or coaching pussies. Notice the way the example goes from a very general subject to a narrower niche. Using this example you could select cattraining.com, cat-training.com or train-your-cat.com as a domain name. You could, of course, target an even smaller group with "kitten coaching" or "Persian cat training" and such like. This is also why research and forethought is mandatory though. If your niche is too wide there's too much competition. If it is too narrow you might not attract enough traffic or be able to expand in the future without changing your name. Anytime you change a domain name you risk losing all the branding and many past consumers.
3. The shorter the domain name the better. It is better to remember and some search engines give a little extra credit for a shorter name. Nonetheless, avoid an awkward or preposterous name just to keep it short.
4. Avoid dashes in the name if possible. It just adds a personality (s) and makes the name longer. Generally you would want dashes if there are way more than two words so it is less complicated for human readers to quickly understand. A dash also helps if it's confusing without it.
1. Include a highly searched keyword in your name. Many have success employing a main keyword or key-phrase in their domain name. This way humans visitors will speedily understand the theme or idea for your internet site. When seeing your domain name a searcher should immediately get a feeling of what content they are expecting to find by going to your site. In addition, this can be another way for the search site spiders to find and specify the site.
2. Select a narrow niche for your dot biz domain name. Typically, unless you plan to spend a lot on marketing your biz domain the narrower the niche the better and this has effects on your domain name. As an example, your internet site may be about animals, pets, moggies, or coaching pussies. Notice the way the example goes from a very general subject to a narrower niche. Using this example you could select cattraining.com, cat-training.com or train-your-cat.com as a domain name. You could, of course, target an even smaller group with "kitten coaching" or "Persian cat training" and such like. This is also why research and forethought is mandatory though. If your niche is too wide there's too much competition. If it is too narrow you might not attract enough traffic or be able to expand in the future without changing your name. Anytime you change a domain name you risk losing all the branding and many past consumers.
3. The shorter the domain name the better. It is better to remember and some search engines give a little extra credit for a shorter name. Nonetheless, avoid an awkward or preposterous name just to keep it short.
4. Avoid dashes in the name if possible. It just adds a personality (s) and makes the name longer. Generally you would want dashes if there are way more than two words so it is less complicated for human readers to quickly understand. A dash also helps if it's confusing without it.
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