Have you heard of Pearl Jam? They are an amazing group and very committed to their music and their fans. They been around for decades, and their success contains valuable business lessons for us. Let's focus on some of these lessons in this article.
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
I was thinking about this as a way to demonstrate the power of your fans, no matter how small your list. Just goes to show that you don't need a lot of people to be successful; you just need the right people who need something you have. You simply have to get others to feel that your service is a good fit for what they want.
Do you have the email addresses of at least twenty percent of your contacts who really like what you do and what you offer? If you do not, start today to collect them. And also start thinking of ways that you can reach out to and serve these people!
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
If you really want to increase your bottom line though, make your fans so happy that they go out and tell others about you and how wonderful you are. Be so amazing that they want to tell their friends, their family and their neighbors!
I was thinking about this as a way to demonstrate the power of your fans, no matter how small your list. Just goes to show that you don't need a lot of people to be successful; you just need the right people who need something you have. You simply have to get others to feel that your service is a good fit for what they want.
Do you have the email addresses of at least twenty percent of your contacts who really like what you do and what you offer? If you do not, start today to collect them. And also start thinking of ways that you can reach out to and serve these people!
About the Author:
About the author: Vito La Fata is a successful business entrepreneur and coach who can show you how to be a personal trainer. Find fitness business coaching and get more tips by visiting his website.
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