It is incredibly important that you protect your own business's popularity on Facebook. This is not too hard to perform, however it can often be overlooked during the day with all of the tasks. These are a few basic things to be aware of and do everyday:
Don't forget birthday greetings. Each morning, check for birthdays and send a quick Happy Birthday message. If you want to be unique, create a greeting that is unique to you and send that each day. If your business can offer a birthday coupon or gift include it; for example a restaurant might offer a free dessert if you mention your FB birthday greeting.
Don't discuss politics. This can be challenging during hyped up political seasons, but do NOT participate. The US is split 50/50 so you will be alienating 50%. Also, Facebook enables you to connect all over the world, maintain yourself global and don't do it.
Reply within 24 hours. The same philosophy you have with returning phone calls within 24 hours should apply to Facebook as well. Your fans took the time to make a post, so if they ask a question, make sure you respond. There is no quicker way to lose a Fan than to not respond to them when they ask a question.
Be aware when speaking with strangers. Written communication might seem flat or impersonal, so choose your words carefully. Always re-read the responses before you hit post. In case the conversation is becoming heated, or ought not to be noticed by others, take it off Facebook and address the person via email.
Utilize emotion carefully. UPPERCASE infers that you are yelling at them. Exclamation points also seem like you are yelling, or you are actually excited. Emoticons are not only for kids when they text message, they can effectively be used to clearly connect the way you are feeling.
Deal with your irate fans. Irate fans pose one of the biggest challenges. You have several ways to deal with an irate fan:
Honestly consider his point and try to find something (anything) to agree with. Finding and establishing common ground is a great way to get the conversation back on track.
Correct factual inaccuracies in a very tactful and pleasant way. The fan may not have all the data, which could be causing her to be irate.
Don't forget that you can always take your conversation offline.
Maintain your privacy. For some business owners, privacy is important. If you don't wish your Fans to know your business location, don't reveal it. Ensure that your profile settings are set to Private, rather than Public.
We hope you found these basic Facebook Etiquette tips to be helpful. If so, share it with others.
Until the next time
Scott & Heidi
Don't forget birthday greetings. Each morning, check for birthdays and send a quick Happy Birthday message. If you want to be unique, create a greeting that is unique to you and send that each day. If your business can offer a birthday coupon or gift include it; for example a restaurant might offer a free dessert if you mention your FB birthday greeting.
Don't discuss politics. This can be challenging during hyped up political seasons, but do NOT participate. The US is split 50/50 so you will be alienating 50%. Also, Facebook enables you to connect all over the world, maintain yourself global and don't do it.
Reply within 24 hours. The same philosophy you have with returning phone calls within 24 hours should apply to Facebook as well. Your fans took the time to make a post, so if they ask a question, make sure you respond. There is no quicker way to lose a Fan than to not respond to them when they ask a question.
Be aware when speaking with strangers. Written communication might seem flat or impersonal, so choose your words carefully. Always re-read the responses before you hit post. In case the conversation is becoming heated, or ought not to be noticed by others, take it off Facebook and address the person via email.
Utilize emotion carefully. UPPERCASE infers that you are yelling at them. Exclamation points also seem like you are yelling, or you are actually excited. Emoticons are not only for kids when they text message, they can effectively be used to clearly connect the way you are feeling.
Deal with your irate fans. Irate fans pose one of the biggest challenges. You have several ways to deal with an irate fan:
Honestly consider his point and try to find something (anything) to agree with. Finding and establishing common ground is a great way to get the conversation back on track.
Correct factual inaccuracies in a very tactful and pleasant way. The fan may not have all the data, which could be causing her to be irate.
Don't forget that you can always take your conversation offline.
Maintain your privacy. For some business owners, privacy is important. If you don't wish your Fans to know your business location, don't reveal it. Ensure that your profile settings are set to Private, rather than Public.
We hope you found these basic Facebook Etiquette tips to be helpful. If so, share it with others.
Until the next time
Scott & Heidi
About the Author:
Scott & Heidi Shimberg are Serial Entrepreneurs who are keenly studying businesses and opportunities in the online and offline marketplace. Share with Scott and Heidi their lessons in "nuggets". They work closely with their business partners to find the true potential in each individual member.
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