Target Market is defined as the group to which you aim your marketing efforts. If you are able to define and understand your market more clearly, then the better you can market directly to that group. Besides talking their language and answering their problems, you should also show that you really get them so that they are more likely to do business with you. You may market to one group, but this doesn't mean that you have to turn away business from another group.
Just because you market to one group however doesn't mean you have to turn away business from another group. Appropriate for many groups is your product or service but even so, if you market directly to one at a time, then your marketing will be more effective.
What are the demographics of my market? Do you know what are the measurable statistics of your market which includes age, income, or occupation?
Find out about the psychographics of your market. Try to figure out what are the lifestyle preferences of your market. They may be music lovers, or golfers, or even condo owners.
You need to ask yourself if you find this group to be fascinating and if you enjoy working them. If spending a lot of time with them is required, do you think you will be repelled or get bored?
You need to be familiar with the professional organizations, activities, or clubs that your target market frequents. What you would want to do is find your market and talk to them directly. Any ideas where to go?
Do you know about the professional organizations, clubs, or activities that your target market frequents? Finding your market and talking to them directly is what you would want to do. Do you know where you should go?
Do I understand the problems that my market faces? Will my product or service solve a problem for them?
Are you aware what language is used in this market? You will be given more credibility as long as you know the vocabulary of your market.
Do I know what attracts this group? How do I let this group know about my product or service? What will get their attention?
You need to find out who influences this group. Who are the people respected by this group? Do you think you can align your product or service in some way with them and what exactly are they advocating?
Just because you market to one group however doesn't mean you have to turn away business from another group. Appropriate for many groups is your product or service but even so, if you market directly to one at a time, then your marketing will be more effective.
What are the demographics of my market? Do you know what are the measurable statistics of your market which includes age, income, or occupation?
Find out about the psychographics of your market. Try to figure out what are the lifestyle preferences of your market. They may be music lovers, or golfers, or even condo owners.
You need to ask yourself if you find this group to be fascinating and if you enjoy working them. If spending a lot of time with them is required, do you think you will be repelled or get bored?
You need to be familiar with the professional organizations, activities, or clubs that your target market frequents. What you would want to do is find your market and talk to them directly. Any ideas where to go?
Do you know about the professional organizations, clubs, or activities that your target market frequents? Finding your market and talking to them directly is what you would want to do. Do you know where you should go?
Do I understand the problems that my market faces? Will my product or service solve a problem for them?
Are you aware what language is used in this market? You will be given more credibility as long as you know the vocabulary of your market.
Do I know what attracts this group? How do I let this group know about my product or service? What will get their attention?
You need to find out who influences this group. Who are the people respected by this group? Do you think you can align your product or service in some way with them and what exactly are they advocating?
About the Author:
For small businesses, vps hosting is a best choice for hosting mission critical applications. One of the main advantages of vps is the low cost and easy scalability.
Sem comentários:
Enviar um comentário